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Who we are               
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Skilz is a superhero who doesn't have superpowers. Skilz just works hard.

The Skilz brand was created to represent our message of the importance of building your skills and to help support job skills program in inner city high schools. 

  
Why is the Skilz Brand important?

Skilz represents our message that by building your skills you will do better. Period. To be prepared for 21st Century jobs you must build your skills. Skilz does what anybody & everybody needs to do to build their skills - work hard. 
       
The Skilz was created for two main reasons: 1: to become an iconic figure that will better deliver our message 2: to help support job skills training programs in inner city schools.  A significant portion of proceeds from all Skilz products goes to help support IronboundUSA.org's job skills programs in Newark, NJ - one of the toughest cities in America.  Ironbound USA's motto is "Build your skills. Build your brand. Build your future." Please read about the great work IronboundUSA does.  This is not idle talk about supporting job skills programs, we actually do it.  Skilz is used to help teach Ironbound's educational programs.  The co-creator of Skilz is the Founder of Ironbound USA.  There is a symbiotic relationship.    

Independently from our good message & cause, the Skilz Brand needs to be innovative and authentic. It must be able to stand on its own. The Skilz Brand is cool as hell, well designed, well made, innovative & authentic. We are proud of what we do, who we are and the message that Skilz represents.  Skilz works with excellent artists & athletes who believe in the Skilz cause.  

We feel that Skilz products could be a stand alone brand.  And when you combine the great brand with the support of job skills in inner cities, we believe there is no brand that compares.  That is a strong and bold statement.  But if you work hard and build your skills, you can confidently (not arrogantly) believe it.    
Skilz is a superhero - what does this mean?

Skilz is a superhero but doesn't have superpowers. Skilz just works hard.  Real superheroes are people that give it their best effort and work hard. Working hard is available to everyone. That's point of Skilz - you can be a superhero by working hard.  Nothing good is easy, it takes hard work to become great.   

Why does Skilz look like this?

Skilz' skin color is gray. Gray is the combination of white and black and is not a color. Skilz' gray color is symbolic of ALL skin colors.  Skilz has no facial features because Skilz' face can represent anyone.  Skilz is anybody and everybody.

Where is Skilz from?

Skilz is originally from Brick City but could be from any city or town.  Skilz is urban but could be from anywhere.  Skilz represents everybody and anybody.   
The Skilz Logo 
   & Skilhouette               
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The Skilz logo and Skilhouette were inspired by the iconic Dogtown logo (where Skilz' co-creator grew up) and the epic Christian Hosoi Christ Air trick.  We designed our logo to pay homage & respect and to represent our message.

The Skilz logo and Skilhouette are copyrighted and featured on all products.  
Building Skilz 

at St. Benedict's Prep in Newark, NJ 
Watch a 41 second time lapse video of the painting of the huge Skilz Skatium.
  • Work hard. That you can control.

    Everyone can be Skilz

    Nobody can leap a 20 story building. But everyone can be a superhero by working hard. Your effort is the only variable you can control.

  • The Brand

    Brand Skilz

    The Skilz brand was created to represent our message. It is critical to build your skills.


Build Skilz

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CONTACT

info@buildskilz.com



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